Writing & editing
Writing
Good stories, well told.
Original content for websites, reports and publications, marketing and promotions, and speeches and presentations.
Editing
Your stories, well crafted.
Your website, information resources, reports, research and thought-leadership edited for a consistent and consistent voice, tone and style.
Content we write and edit
- Website and social media content
- Award-winning annual reports
- Short-form writing, including articles and case studies
- Long-form writing, including books
- Speeches and presentations
- Thought-leadership and white papers
- Advertising and marketing copy
- Media materials, including press releases
- Video scripts and podcast programs
- Journalistic interviews and reporting
Content that answers questions
People just don't accept corporate gobbledegook anymore. Personalised news feeds have taught them to expect that information will be clear, relevant and useful to them. Every piece of communication raises questions:
- What is this about?
- Why is it happening?
- Who does it affect?
- What does it mean to me?
- How should I respond?
- Where do I get more answers?
Unfortunately, many organisations can't find the 'voice' needed to tell their story this way.
It's so easy to slip into corporate 'blah-blah' which feels safe, but obscures key messages or clouds them in confusion.
That's where we come in.
We ensure that all of those 'who, what, why?' questions are answered in plain language that makes even the most complex content accessible and easy to understand.
Using journalistic skills and story-telling styles, we create stories from a blank page or edit stories to deliver a clear and consistent voice, tone and style. We 'clear the way' for your messages to be heard and your objectives to be achieved.
Good writing is both a skill and a craft, where experience makes all the difference. We are strategic in our approach and journalistic in our execution.
No story is too hard!
We love getting stuck in to stories others consider 'too hard'.
We can tell seemingly untellable, complex and technical stories with content such as:
- Money, tax, financial planning, economics, finance and investment
- Legislation and legal process explained to non-lawyers
- Public sector reporting and governance
- Science and medicine
- Academic research