Our journalistic approach
People don't passively receive information
They interrogate it to find answers to their questions.
That is why we commonly use a journalistic story-telling process, because it is designed to answer those 'who, what, why' type questions:
- What is this all about?
- Who does it affect?
- Why is it happening?
- How do I respond?
- Where can I find out more?
We give audiences the information they need, while ensuring it is loaded with the content and key messages that help our client to achieve their strategic objectives.
We'll ask you: 'What do you want to happen after someone reads this?'. Your answers will lead us to the:
- Problem to be solved
- Target audience
- Key messages to convey
- Type and style of production required
- Critical story-telling elements
Find out more about how we write new content and edit content.