Strategy development
OK — here's the plan
The strategy is the plan that shows what will be said, to whom and how it all fits together. It captures the findings from the strategic research, stakeholder consultation and analysis and sets out an action plan of:
- Key audiences
- Key messages for each audience
- The communication tools to deliver key messages
- Who has responsibility for each activity
- Timeline and implementation plans
It’s like the blueprint for a house. To the architect and builder, it's a summary of the entire project. But many different ‘tradies’ use that blueprint to clearly see the individual role they need play in order for the bigger project to be completed.
The strategy is the culmination of what was learned during the situation analysis and stakeholder consultation and reflects the findings from those processes.