What do you want to achieve?

It's the most important question in any communications project — and it's always the first question we ask.

We start by establishing a common understanding of the problem to be solved and how success will be measured. Once we know where we need to go — and where we are starting from — we develop and deliver a strategy and written and video content that:

• Informs
• Educates
• Engages
• Motivates
• Changes attitudes
• Changes behaviours

Answer people's questions

People don't passively receive information anymore. Instead, they interrogate it to find answers to their questions, such as:

• What is this all about?
• Who does it affect?
• Why is it happening?
• How do I respond?
• Where can I find out more?

We commonly use a journalistic story-telling process, because it is designed to answer these types of questions. We give audiences the information they need, while ensuring it is loaded with the content and key messages that help you achieve your strategic objectives.

Government specialist

We work with Commonwealth and state government departments, agencies, bodies and instrumentalities.

We are a member of the Commonwealth Department of Human Services Creative and Digital Communication Services Panel.