Strategy brings out the Jack Russell in us

Jack Russell Terriers are curious, bold, tenacious and fearless. They’ll follow a scent into the darkest hole in pursuit of their objective. Developing a communications, marketing or PR strategy can be surprisingly similar.

Things are not always as they seem. Sometimes, we really do need to 'go a bit Jack Russell' and dig deep to uncover your audiences, their issues and the messages they need to hear.

Communications strategies can be big and broad, covering an entire business or whole of government. Or they might be small or narrow, covering only a specific program, event or document. Strategies may be externally focused on customers or stakeholders, or internally focused on staff. 

We will deliver you communications, marketing and public relations strategies that help achieve objectives by enabling conversations with stakeholders, customers and staff. Find out more about our strategic approach and see examples of our strategy in action.    

Analysis

What exactly are we chasing here? 

We go over your communications issue like an airport dog goes over your luggage! Because you can't solve a problem if you don't understand it. 

Consultation

Understanding how others think and feel

People affected by your actions will have opinions about what you’re doing. We ask good questions, listen and take those opinions into account.

Strategy

Here's the plan — let's go!

The strategy explains what is going to be said, and to whom and also details who will do what, how they will do it and when it will be done.